• Lisa Hudson
  • July 27, 2020
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Get it in a “Dash” cart!

It’s a Good Day to Chirp! Get your groceries in a dash seems to be Amazon’s objective with the introduction of the Dash Cart. The Dash Cart shopping cart will soon be rolled out in Amazon Go Stores extending to users a total cashier free experience. These carts are no ordinary carts and are built […]

  • Lisa Hudson
  • July 21, 2020
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Message in a Bottle

It’s a Good Day to Chirp! Are you leaving messages in bottles hoping your audience will walk along and find them on the sand or at the side of the road?  This may sound like a foolish question, but if you are not using email marketing yet as a tool for strategically reaching your potential […]

  • Lisa Hudson
  • January 22, 2020
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Influencer Marketing

“El Chapo” Guzman’s daughter is getting ready to launch a new line of beer inspired by her father. The new brew, which is awaiting approval from the Mexican government to go to market, is part of the “El Chapo 701” brand run by El Chapo’s daughter Alejandrina Guzman Salazar. In this example, it is clear […]

  • Lisa Hudson
  • December 17, 2019
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Context Marketing

It’s nearly impossible to avoid advertising and marketing content all around us. From televisions to mobile phones, from advertising billboards to even signs on city buses, context marketing is all around us. The content is overload, which makes more important for advertisers and marketers to maximize that moment you see their product or message. The […]

  • Lisa Hudson
  • October 22, 2019
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Customer Experience Matters

Did you know every time someone from your company speaks with a customer, the experience rating falls somewhere between “exceptional” and “exceptionally awful.” Not getting this right can make all the difference when customers talk to their friends about your business. Get it wrong, and they’ll talk even louder and impactful.. Temkin Group research show that […]