• Lisa Hudson
  • January 22, 2020
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Influencer Marketing

“El Chapo” Guzman’s daughter is getting ready to launch a new line of beer inspired by her father. The new brew, which is awaiting approval from the Mexican government to go to market, is part of the “El Chapo 701” brand run by El Chapo’s daughter Alejandrina Guzman Salazar. In this example, it is clear […]

  • Lisa Hudson
  • December 17, 2019
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Context Marketing

It’s nearly impossible to avoid advertising and marketing content all around us. From televisions to mobile phones, from advertising billboards to even signs on city buses, context marketing is all around us. The content is overload, which makes more important for advertisers and marketers to maximize that moment you see their product or message. The […]

  • Lisa Hudson
  • October 22, 2019
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Customer Experience Matters

Did you know every time someone from your company speaks with a customer, the experience rating falls somewhere between “exceptional” and “exceptionally awful.” Not getting this right can make all the difference when customers talk to their friends about your business. Get it wrong, and they’ll talk even louder and impactful.. Temkin Group research show that […]

  • Lisa Hudson
  • January 10, 2019
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Are your commercials meeting the mark on Likeability?

It’s a Good Day to Chirp! Likeability should always be #1 focus of any commercial. We know that finding the balance in creating such a commercial takes creativity. Read on for 3 min. Check out Thomas Cook’s recent commercial, it sure got our attention till the end. Creativity is everything in producing an ad that […]

  • Chirp Digital
  • March 29, 2018
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Let’s Get Figital!

Let’s get Figital Digital! Yes, it’s a word, and it’s a reality everyone has experienced with the onset of digital devices.  The urban directory defines “figital” as the incessant fiddling with one’s digital device. Quite the norm in today’s world “if you ask me” for it’s simply the new way of life and has been for […]