Let’s get Figital Digital!
Yes, it’s a word, and it’s a reality everyone has experienced with the onset of digital devices. The urban directory defines “figital” as the incessant fiddling with one’s digital device. Quite the norm in today’s world “if you ask me” for it’s simply the new way of life and has been for quite some time. Everyone is using social media platforms or applications in some way or the other. With the demand for creativity, we have seen major social media giants make leaps and bounds for captivating users, and they are enjoying their experience.
Check! Check! Whether you running a small business or leading a large entity you need to “Show Up” online. No matter where you are established in the world or where your target audiences are to be more specific, you need to get Digital “figital”.
I know, quite a hefty budget was spent on the launch of your brand and promotions, however, the experienced businessman will tell you that promotion of your brand’s products and services is not a one-time activity. Brands need to be consistently showcased for remaining “top of mind” and “first choice”, and this can only be achieved through the use of integrated marketing strategies and tactics, especially more so now using digital “figital” marketing strategies.
Do you know your competitor is already liming on the corner of the world wide web and holding ads in front your customers?
Now is not the time to get ignorant, complacent or comfortable because your brand has had exceptional profitability over the last past five years. Newsflash! The market is very turbulent and dynamic and is forecasting different and challenging scenarios as new daring entrants enter the ring to compete for your market share.
Regardless of what you offer and who you pitch it to, utilizing figital digital marketing solutions such as social media marketing for showcasing your products or services, can enable you to develop your image and certainly cushion your wallet.
If you have forgotten the importance of having a digital presence online, let’s revisit why you need to get FIGITAL Digital Marketing Strategies!
The Importance of Social Media
- Social media posts can be used to drive targeted traffic to campaigns and offers.
Creating a new page on your site and linking it to your social media pages is like taking a really great selfie. You want the world to see it, like it and share it, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.
- Using social media for business boosts your site’s Search Engine Optimization(SEO). Yasss, it does.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten, ignored and living in the hope that their page will be found. Content is king and if used effectively as a strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your pages will cause them to climb much faster in the search engine results pages (SERPs).
A solid and consistent presence on Facebook, Twitter and other social channels are a path success.
- Social Media if done right will lead to rewarding relationships.
Part of what makes social media marketing so cool is the interaction you get to have with your customer base. Customers are fidgeting with giving loads of insights about your products and services absolutely free, they’re tweeting and providing status updates about their daily lives which gives you the agility to adjust your marketing strategy if necessary. Genuine Companies listen to their customers. What products are they buying and why? What kind of posts are they liking, sharing and commenting on?
- Customers are receptive to your messages on Social Media.
People view Twitter and Facebook as social networks and not marketing machines, which means they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link it to your site and posts that market themselves as your friends and followers share what you’ve posted.
- Social Media Ads are customizable to your target audience.
Social Media ads allow you to target users by their location, education level, industry and even purchase history. There are also features that give you options for gathering additional information about visitors to your site and use it for retargeting users which increase the probability of converting solid leads into sales!
- Social Media platforms offer creativity.
Whether your business is sponsoring a charity fundraiser or attending a major trade show or just posting a number of platforms have now installed features for enhancing posts and viewer engagement. There’s no better way to leverage your presence than with the help of social media features which have contributed to the viewer’s experience on and offline. Let’s not forget “Hashtags” they are everywhere, from casual conversations on and offline to TV commercials and billboards. Hashtags for Instagram aid in content discovery and optimization, also can help you get noticed at events, and even generate earned media coverage.
The world is spinning and people everywhere are online getting figital. Please don’t say you haven’t done it. According to Google statistics, about 93 million selfies were taken per day as far back as 2014, and on Android devices alone. You take selfies, I take selfies, we all take selfies. We are ALL Figital!
Has your brand gone figital? Are your products and services in their view of customers and prospects?
If not, start today #startsnapping#startposting your products, it’s not as hard as you are expecting.