• Lisa Hudson
  • December 17, 2019
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Context Marketing

It’s nearly impossible to avoid advertising and marketing content all around us. From televisions to mobile phones, from advertising billboards to even signs on city buses, context marketing is all around us. The content is overload, which makes more important for advertisers and marketers to maximize that moment you see their product or message. The […]

  • Lisa Hudson
  • October 22, 2019
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Customer Experience Matters

Did you know every time someone from your company speaks with a customer, the experience rating falls somewhere between “exceptional” and “exceptionally awful.” Not getting this right can make all the difference when customers talk to their friends about your business. Get it wrong, and they’ll talk even louder and impactful.. Temkin Group research show that […]

  • Lisa Hudson
  • January 10, 2019
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Are your commercials meeting the mark on Likeability?

It’s a Good Day to Chirp! Likeability should always be #1 focus of any commercial. We know that finding the balance in creating such a commercial takes creativity. Read on for 3 min. Check out Thomas Cook’s recent commercial, it sure got our attention till the end. Creativity is everything in producing an ad that […]

  • GUEST WRITER
  • May 11, 2018
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How to Use Video to Market Your Small Business on Social Media

With 2018 almost half-way completed, how is digital marketing going to further evolve? How can we exploit new technologies to get better, faster and more focused results in our marketing? And most importantly, how can we better capture customers’ short attention and increase sales figures? Video marketing is still the new kid in town and […]

  • Chirp Digital
  • March 29, 2018
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Let’s Get Figital!

Let’s get Figital Digital! Yes, it’s a word, and it’s a reality everyone has experienced with the onset of digital devices.  The urban directory defines “figital” as the incessant fiddling with one’s digital device. Quite the norm in today’s world “if you ask me” for it’s simply the new way of life and has been for […]