• Lisa Hudson
  • October 22, 2019
  • No Comments

Customer Experience Matters

Did you know every time someone from your company speaks with a customer, the experience rating falls somewhere between “exceptional” and “exceptionally awful.” Not getting this right can make all the difference when customers talk to their friends about your business. Get it wrong, and they’ll talk even louder and impactful.. Temkin Group research show that […]

  • Lisa Hudson
  • January 10, 2019
  • No Comments

Are your commercials meeting the mark on Likeability?

It’s a Good Day to Chirp! Likeability should always be #1 focus of any commercial. We know that finding the balance in creating such a commercial takes creativity. Read on for 3 min. Check out Thomas Cook’s recent commercial, it sure got our attention till the end. Creativity is everything in producing an ad that […]

  • GUEST WRITER
  • May 11, 2018
  • No Comments

How to Use Video to Market Your Small Business on Social Media

With 2018 almost half-way completed, how is digital marketing going to further evolve? How can we exploit new technologies to get better, faster and more focused results in our marketing? And most importantly, how can we better capture customers’ short attention and increase sales figures? Video marketing is still the new kid in town and […]

  • Chirp Digital
  • March 29, 2018
  • No Comments

Let’s Get Figital!

Let’s get Figital Digital! Yes, it’s a word, and it’s a reality everyone has experienced with the onset of digital devices.  The urban directory defines “figital” as the incessant fiddling with one’s digital device. Quite the norm in today’s world “if you ask me” for it’s simply the new way of life and has been for […]

  • Chirp Digital
  • September 20, 2017
  • No Comments

5 Reasons Why Marketing Belongs in the Boardroom

As companies continue to realign their focus in an effort to becoming more customer-centric, one cannot help but remain befuddled as to why more CMOs are not making that crucial step of joining CEOs, CFOs and the like, in their companies’ boardrooms. Very early during my 6-year tenure at a multinational organisation, I vividly remember accompanying […]